Creative Direction, Out of Home Campaign • FuboTV

2022. FuboTV secured the exclusive rights to stream all English Premier League matches in Canada.

EPL is one of the most-watched sports leagues in the world, so we designed a marketing plan to match. Out of Home was a huge piece of the strategy. It included a full takeovers of Union Station (Canada’s largest train station) and others, roadside billboards and more.

Hundreds of assets were produced — print, digital, static, video, English, Québécois.