Creative Direction • TV Network Launch

2019. We launched Fubo Sports Network within six months of the initial idea. The free, 24/7 linear TV network went live in 45 million homes, streaming on smart TVs, the Roku Channel and in the fuboTV app.

As creative director, I was accountable for branding and positioning of the network and its slate of six original programs. Including show development, naming, key art, on-screen graphics, set designs, marketing and promotions. (I even wrote the theme music.)