Dave <3's New York

Email david@davidpatrikios.com

Cell (646) 389-0877

LinkedIn linkedin.com/in/dpatrikios

 

SUMMARY

Over 10 years of award-winning copywriting and creative direction for premier lifestyle brands, global retailers, and disruptive tech startups.

SOME FAVORITE COHORTS 

Harry's Grooming • DIRECTV • Panasonic • Macy's • Petco • Aramark • Line 6 • Alloy • Delia's • D'Addario and its family of brands, including Planet Waves, Evans, Rico, and Pro-Mark 

SPECIALTIES

Story-driven copywriting (digital/print), creative direction, content strategy, brand and product positioning, and leadership. 

 

EXPERIENCE

Advertising Copy Director at Harry's
May 2016 - present

Harry's is an evolved shaving company disrupting the grooming industry with a unique combination of value, quality, and  convenience. I support their advertising by developing strategies, ideas, and processes. 

Manager, Editorial at DIRECTV
November 2013 - May 2016

DIRECTV is one of the world's leading providers of digital television with more than 32 million customers. After the company was purchased by AT&T, my role expanded to include editorial ownership over significant portions of both directv.com and att.com. 

• Reached digital acquisition KPIs by attracting new customers to the platform with clear offers, compelling benefits and engaging remarketing campaigns

• Messaged customer segments about special offers, feature updates, network disputes or service upgrades. Via display ads and other tactics that drive to directv.com or att.com where users can take action

• Ideated and executed award-winning, end-to-end digital campaigns for DIRECTV, its properties and sub-brands. These included entertainment services like NFL Sunday Ticket, B2B services like DIRECTV ad sales, and experiences like streaming TV on the DIRECTV Everywhere app

• Redesigned email templates and messaging for a specific DIRECTV segment, reducing user churn to the lowest number in six years

• Owned DIRECTV's digital communications, including corporate messaging through the recent $48.5 billion merger with AT&T 

• Responsible for the DIRECTV voice and style, fortifying the company's brand and leadership position in the pay TV market. (DIRECTV has more than double the number or subscribers of the second-largest provider)

AWARDS & WINS
• promaxBDA award: DIRECTV Ad Sales website
• CableFax award - Social Media Campaign: NFL Sunday Ticket Smack Talk Generator
• CableFax award - Digital Marketing Campaign: NFLSundayTicket.tv
• Led the acquisition copy team that contributed to $26 billion in sales and 99k new subscribers in 2014


Freelance Copywriter and Creative Director
July 2013 - Present

Happy clients include some of the world’s most recognizable music brands and disruptive tech startups. As diverse as my clients are, the services I provided are more so — from clear creative direction and pitch-perfect copywriting to end-to-end campaign strategy. 

Selected clients:

• D'Addario & Co., the world’s largest manufacturer of guitar strings and other musical instrument accessories. Projects include the creation of story-based web copy, email campaigns, and print ad campaigns. Plus new product positioning and launch strategies.

• D'Addario Foundation, a music-based nonprofit organization. Projects include the creation of brand development, business development, and press materials supporting annual events at Carnegie Hall.

• Strymon Engineering, a boutique technology company producing high-end solutions for creative musicians. Projects include the creation of SEO-optimized web copy and press releases.

 

Creative Manager at Line 6
August 2010 - July 2012

Copywriter at Line 6
September 2007 - August 2010

Line 6 is a leading music technology company. Their innovative products revolutionized the way musicians record and perform music. My work contributed to their most memorable campaigns, profitable years and eventual purchase by Yamaha Musical Instruments. 

• Accountable for the success of all advertising and marketing materials in all channels

• Created precise end-to-end strategies, product positions and marketing materials that often resulted in #1-selling products in saturated categories, beating competitive products by Marshall, Fender and other heritage music brands  

• Assembled and managed the multi-disciplinary team of writers, designers and web developers responsible for executing successful print and digital campaigns

• Led a full redesign of line6.com, which included simplified navigation, improved product discovery, reduced bounce rates, and doubled site visits YoY

• Accountable for CRM, including growth of the email opt-in database, which ballooned 25% YOY while maintaining higher-than-average email KPIs

• Developed a superhuman ability to distill complex product features into their most compelling user benefits

 

Freelance Writer at The Phelps Group Creative Agency
June 2007 - September 2007

Phelps Group is an award-winning creative agency with truly forward-thinking philosophies and methodologies regarding integrated marketing. 

• Worked on Panasonic, Petco, Aramark and CarMD

• Projects included national and regional campaigns, print, digital, outdoor and direct mail — from pun-tastic headlines to long-form lifestyle copy and compelling calls to action

• Partnered with creative director, art director and account managers to ideate and execute national campaigns 

 

Copywriter at Macy's
November 2004 - June 2007

Macy's is global brand with annual sales that regularly top $25 billion. They have one of the highest-volume retail direct mail programs in the country, to which I regularly contributed editorial to its covers and spreads. 

• Created editorial lifestyle copy, headlines and product descriptions for millions of direct mail pieces per year, including special inserts for Martha Stewart and other featured designers

• Waxed domestic about the benefits of high-end furniture, sumptuous area rugs, luxury mattresses and their respective service programs

• Maintained legal disclaimer library to ensure alignment with evolving advertising regulations

 

Professional Musician
July 2000 - May 2006

• Performed in 39 states and 15 countries on 3 continents

• Toured in support of the Strokes, Joe Strummer, Blondie, and other high-profile artists 

• Recorded albums with Steve Albini, Martin Bisi, and John Siket

• Played in the first New York City indie band to perform in China

 

Freelance Writer at Planetary Group
April 2002 - November 2004

Planetary Group is a boutique artist development firm offering publicity, social media marketing, non-commercial and college radio promotion, and other marketing tactics to independent bands and artists.

• Created editorial content for the company and its roster of bands, including press materials, liner notes, and event collateral for SXSW and CMJ 

• Proofed other writers' editorial pieces, promotional materials and marketing collateral

 

Copy Editor at Delia's
August 2000 - March 2002

At the time, Delia's was the leading marketer to 10-to-24-year-old females in the United States. It sold apparel and more through its specialty retail stores, direct mail catalogs and website.  

• Created lifestyle content, cheeky headlines, and product copy for all digital and print media

• Proofed hundreds of pages of direct mail catalogs in-store signage and point-of-purchase materials 

• Increased efficiency and eradicated inconsistencies throughout the enterprise by creating and publishing the company's first copy style guide

 

Copy Editor at Alloy
July 1998 - June 2000

Alloy is the country's largest provider of nontraditional media and marketing services. As an early contributor, I helped develop the brand voice and copy style that paved the way for their rapid growth and success.

• Created lifestyle content, product descriptions and product names for digital and print media 

• Increased efficiency and eradicated inconsistencies throughout the enterprise by creating and publishing the company's first copy style guide

 

SKILLS & PROFICIENCIES

Adobe Creative Suite, Agile project management, being nice, blogging, branding, content strategy, copywriting and editing, creative direction, CRM, email marketing, end-to-end strategy, ideation, Google Analytics, leadership, mobile marketing, photo direction, SEM, SEO, social media, storytelling, taxonomy. 

    

ONLINE PORTFOLIO & PROFESSIONAL PROFILE

davidpatrikios.com

linkedin.com/in/dpatrikios