Digital Copywriting • DIRECTV Ad Sales Website
2014. Copywriting, contributed to content strategy. DIRECTV's Ad Sales group is responsible for delivering significant revenue to the organization. So their website had to sell their services as hard as they did.
The site's design is uniquely experiential. It guides prospective customers to choose their market, then they enter an experience that shows the benefits DIRECTV Ad Sales services can have in that market. And that's all on the homepage. Digging deeper, users get the breadth of services offered, their benefits and, of course, previous successes.
Winner: Promax Award, 2015