Digital Copywriting • Digital Campaign
2009. Copywriting. Line 6 Spider guitar amplifiers are one of the bestselling lines ever. When the company sold its millionth Spider, they felt compelled to thanks. In a move that thrilled the Spider owners we collected hundreds of YouTube videos of guitarists playing their Spider amplifiers and embedded them on line6.com. Together with with a strategy of direct emails and social media mentions, the Thank You campaign turned into a significant branding play for the organization—and helped propel the amps toward their next sales milestone.